Ms. Helen Yang

Helen is the Director of Product Development at A-Frame Brands, a startup incubator for personal care lines focused on the needs of underrepresented groups. She manages the full innovation pipeline from idea to market, and is an expert in bringing a sustainable lens to startup product development. Helen's passion and expertise lie in scientific storytelling and communicating cosmetic science in consumer-friendly language. Prior to joining A-Frame, Helen managed product development at two different startups focused on clean, sustainable products--Public Goods and cocokind. Before diving headfirst into the startup world, Helen learned the ropes at multi-national health & wellness corporation, Amway. She holds a dual bachelor's degree in Chemistry and English Language & Literature from Columbia University, where she conducted four years of synthetic nanochemistry research.