Can a warning label on a bottle of alcohol perpetuate stigma? Indeed, Emily Bell, a researcher at Neuroethics Research Unit in Montreal Canada, and her colleagues believe that the well intentioned labels have been responsible for specific negative effects. Women and children experience this stigma because of the societal perceptions around Fetal Alcohol Spectrum Disorder (FASD). Fetal Alcohol Spectrum Disorder is a neurological disorder caused by early exposure to alcohol while in the womb.